Real Insights
See the business the way your board should.
A single console for revenue, customers and acquisition — refreshed daily and built around the questions leadership actually asks.
Where is growth coming from?
Channel and cohort level attribution.
What should we fund next?
Payback period by initiative.
Where are we leaking revenue?
Funnel drop-off with root cause.
Live signal
Revenue
৳1.24 Cr
↑ +28%
Search and partners drove 71% of new revenue.
01
Executive view
Four numbers. The whole business.
The one page leadership opens every Monday — each number traced to the decisions that moved it. No decks, no reconciling spreadsheets.
Revenue
৳0.00 Cr
+28% vs last quarter
Gross margin
0.0%
+2.3pt vs last quarter
CAC payback
0.0 mo
−1.1 mo vs last quarter
Net retention
0%
+6pt vs last quarter
02
Revenue intelligence
Know exactly where revenue comes from.
Every taka of revenue attributed to the channel, campaign and salesperson that earned it — so budget follows evidence, not habit.
Monthly revenue · ৳ lakh
Last 12 months
Revenue by channel
03
Customer intelligence
See who stays, and why.
Cohort retention, lifetime value and segment profitability — the numbers that tell you which customers to win more of.
Retention by signup cohort · %
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Jan | 100 | 82 | 74 | 70 | 67 | 65 |
| Feb | 100 | 85 | 77 | 73 | 70 | |
| Mar | 100 | 87 | 80 | 76 | ||
| Apr | 100 | 88 | 83 | |||
| May | 100 | 90 | ||||
| Jun | 100 |
Customer LTV
৳0
+22% since January
Top segment
SME retail
38% of profit, 21% of customers
At-risk accounts
0
Flagged 30 days before churn
04
Acquisition funnel
Find the leak. Fix the leak.
Every stage measured with the conversion rate to the next — so the team knows precisely where the next 10% of revenue is hiding.
Stage 01
Visitors
0
Monthly, all channels
Stage 02
Leads
0
8% from previous
Stage 03
Qualified
0
32% from previous
Stage 04
Proposals
0
33% from previous
Stage 05
Customers
0
45% from previous
Biggest leak: visitor → lead at 8%. Fixing landing pages alone is worth an estimated ৳14L a month.
05
Decision log
Every insight ends in a decision.
We record what was decided, why, and what it returned — so the business learns, and every meeting starts from evidence.
Decision
Evidence
Impact
Status
Shift ৳1.5L from social to partners
Partner payback 2.1 mo vs 6.4 mo
Revenue +৳4.2L
Done
Rebuild pricing page
38% drop-off at plan selection
Conversion +1.9pt
Done
Launch reactivation flow
46 at-risk accounts flagged
Retention +6pt
Live
Hire second SDR for Chattogram
Lead response time 4h+
Pipeline +18% est.
Planned
06
Leadership questions
Built around the questions you ask.
Real Insights starts from your leadership agenda, not from the data that happens to be available.
Q1
Are we growing profitably?
Contribution margin by product and channel.
Q2
Which customers should we win more of?
Segment LTV against acquisition cost.
Q3
Is the sales team converting?
Win rate, cycle length and response time.
Q4
Where should next quarter's budget go?
Payback ranking of every initiative.
Q5
What is about to go wrong?
Early warnings on churn, cash and pipeline.
Q6
Are our bets paying off?
Decision log with measured returns.
Start the conversation
Bring the questions. We'll build the answers.
We'll review your current reporting, identify the numbers your leadership is missing and show what a Real Insights console would look like for your business.
- 45-minute session with a senior strategist
- A written diagnosis of your growth constraints
- No obligation, no sales script